TypeLab | A Digital Design Agency
Tasks: Social Media Management; Brand Development, and Design
During my time at TypeLab we worked with a number of brands, figures, and products. I was tasked with a few projects that required not only my abilities as a brand developer and social media strategist but also knowledge in that field to source the appropriate talent. These are a couple of my favorite projects.
TypeLab for True Chef
With meal kits becoming the trend for families on the go, True Fresh Innovations wanted content to coincide with the national launch of their own line of meal kits, True Chef.
Role: Lead Writer, Asst. Director
Role: Writer
Role: Producer, Lead Writer, Strategist,
Influencer Strategy
I led and directed a campaign that started with connecting with over 100 families, food critics, and foodies across California, Arizona, Nevada, and Texas. Then creating a template that each influencer would use to create their respective content and then scheduling its posting. Soon after the content hit social media True Chef became the 3rd most sought after prepackaged meal in America.
JaVale McGee - Rebranding
Website Design
Like many professional athletes, JaVale McGee has a number of interests and a great website helps to house those projects while also providing an ability to purchase product to support those respective endeavors.
Social Media Curation
Sports celebrities are using social media to not only give fans a closer feel to the action but insight to their everyday lives. We worked with JaVale on curating the right content that not only featured his personal life but made his brand more attractive to possible endorsements.
Branding/ Logo
JaVale McGee is not only world champion basketball player but he is also a highly successful music producer. He wanted a logo to represented his Pierre Music Group but was separate from his other endeavors especially his pro basketball career. I assisted a team of designers to present him a few options that we’re unique and fitting to his brand of music production.