BLCK BRW Coffee Co.
Tasks: Influencer Stratgey; Brand Design and Development; Content Creator and Curation
“Coffee for the Culture” is the motto and drive behind BLCK BRW. This brand combines hip hop culture, with sports entertainment, mixed with Black History all within an amazing cup of coffee.
Influencer Ad
Rising comedian and Instagram star Tahir Moore showcased BLCK BRW to his 100,000 followers with content that not only highlighted the quality of the brand but with infused with his humor made it that much more share-worthy. BLCK BRW reported a 50% spike in sales that month and huge increase in followers.
Roles: Producer, Influencer Strategist
Roles: Content Creator, Producer, Casting Director
Content Development
To set BLCK BRW more as a high-end, sophisticated lifestyle brand, I produced content that presented an atmosphere and feel that was a bit more stylish than an average cafe. BLCK BRW’s goal is to appeal to an audience that not only has refined taste in coffee but also in fashion, music and literature; many things that go well with a cup of coffee.
Packaging
Led all creative including concept, copy, style guides and design.
Content Curation
For BLCK BRW I created a brand flag with a unique color palette. It’s distinctive flare can be seen in the curated on content on its website and social pages. Along with vibrant images, the goal with their Instagram page was to highlight not only the brand but voice of the brand regarding today’s issues and trends while keeping the color palette and overall aesthetics consistent.
